Information, Tutorials, Tips and Tricks

Google AdWords is the pay-per-click advertising system that powers AdSense. Pay-per-click means that advertisers will pay every time a visitor clicks an ad that takes them to the advertiser's website. Advertisers pay to create their ads with AdWords, and publishers get paid to display those ads on their web sites with AdSense. You can use AdWords to bring targeted traffic to your web site by creating ads and choosing keywords related to your business. AdWords will then place your ad on Google when people search for your specified keywords, and into AdSense placements on related websites all across the internet. AdWords is a pay-per-click system so you only pay when AdWords brings targeted users to your web site. 

Upload module - Failed. There is already a file called /home/folder/www/modules/blah_blah_blah.php - Are you trying to install the same CMT twice?

This is an error I have run into several times with Joomla 1.0.x. You go to install a module, apparently one you've already installed previously. I've been frustrated with this before, and I know many others have as well. It's a very simple problem (which highlights a bug in Joomla's module handling, but will probably never be fixed in the 1.0.x version of the CMS) and luckily it has a simple solution.

You may have heard that Google and other search engines prefer that you use dashes or hyphens (-) instead of underlines or underscores (_) as word separators in your URLs. Google actually recommends that you use dashes or hyphens when creating search engine friendly or search engine optimized URLs instead of underscores. Here's why. 

Here is another way you can raise the cost per click (CPC) of your Google AdSense ads:  Don't ever, ever, ever use the Competitive Ad Filter. AdWords advertisers are competing in the auction to dsplay ads on your web pages. By allowing more advertisers to enter the auction, you raise the potential CPC of each ad spot. Using the Competitive Ad Filter reduces the number of auction bidders and lowers your potential CPC for each ad. 

This is another somewhat advanced AdSense tip. It might be a little hard to understand but it is very simple to implement. The tip is that you can raise the cost per click (CPC) on each AdSense ad unit by enabling both Text Ads and Image Ads on each ad.