The first step in designing a website is understanding your audience. This is easier than it may sound. Think big. Really big. Not in terms of traffic, necessarily, but the longevity of your site. How many sites developed in 1995 still exist, dinosaurs of the Internet? They are obvious, and even painful to look at. But how do you come across them? In the majority of cases, they persist out there because they offer something that still hasn't been replicated. Data. Content. Originality.
