The latest information, tutorials, tricks and tips for every aspect of Joomla website management. Topics include social bookmarking, search engine optimization (SEO), web development, small business best practices, web site monetizing with Google AdSense, performance optimization and much more for the Joomla CMS.
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Some Google AdSense tips are not very obvious at first. This is definitely more of an advanced tip, one that I didn't figure out until after a year and a half of using AdSense, but it will help to maximize your AdSense earnings if you can wrap your head around it and properly implement it. The tip is that you will make more money with AdSense if you make your AdSense ad with the highest click through rate (CTR) appear before all other AdSense ads in your site's HTML.
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It can be very easy to add quotes or an apostrophe to the title of a new article, but don't do it! For example, I could have made the title of this article Don't Use Quotes or Special HTML Characters in Your Article Titles but I resisted using that apostrophe. Several plugins and components process the data stored in the title, title alias, meta description and meta keywords and do not always account for quotes or special characters so it is a good idea to avoid them.
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PHP code for web sites and web applications should always be optimized. A poorly-written PHP web site may work just fine without too many concurrent users, but as soon as traffic starts building up it could buckle. There are an unlimited number of ways to implement anything in PHP, but certain functions and techniques are much more efficient than others. Every PHP developer should spend some time learning the most efficient ways to code, and luckily there is a great tutorial article with 52 PHP programming tips and benchmarked examples for efficiency and faster code.
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(This Joomla/adsense tutorial is for Joomla 1.0.x)
According to Google, the most effective placement for AdSense ads is directly in your content. Click through rates (CTR) are much higher for ads embedded in your content than banner ads or sidebar ads. The standard Joomla content component combines each article's intro text and main text, which means you don't have an opportunity to run a plugin or component to automatically insert your ads after the intro text. Fortunately I have come up with a method using the JosReplace component and a small hack to Joomla's content component which will allow you to do this.
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Joomla uses PHP to create the HTML pages that make up your website. These pages can be compressed using Gzip Compression. Most web servers support Gzip Compression, which can shrink your site's pages by 70% to 90%. This will result in reduced bandwidth and faster page loads for your visitors.
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