Monetizing Your Website

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Google AdWords is the pay-per-click advertising system that powers AdSense. Pay-per-click means that advertisers will pay every time a visitor clicks an ad that takes them to the advertiser's website. Advertisers pay to create their ads with AdWords, and publishers get paid to display those ads on their web sites with AdSense. You can use AdWords to bring targeted traffic to your web site by creating ads and choosing keywords related to your business. AdWords will then place your ad on Google when people search for your specified keywords, and into AdSense placements on related websites all across the internet. AdWords is a pay-per-click system so you only pay when AdWords brings targeted users to your web site. 

Here is another way you can raise the cost per click (CPC) of your Google AdSense ads:  Don't ever, ever, ever use the Competitive Ad Filter. AdWords advertisers are competing in the auction to dsplay ads on your web pages. By allowing more advertisers to enter the auction, you raise the potential CPC of each ad spot. Using the Competitive Ad Filter reduces the number of auction bidders and lowers your potential CPC for each ad. 

This is another somewhat advanced AdSense tip. It might be a little hard to understand but it is very simple to implement. The tip is that you can raise the cost per click (CPC) on each AdSense ad unit by enabling both Text Ads and Image Ads on each ad. 

Some Google AdSense tips are not very obvious at first. This is definitely more of an advanced tip, one that I didn't figure out until after a year and a half of using AdSense, but it will help to maximize your AdSense earnings if you can wrap your head around it and properly implement it. The tip is that you will make more money with AdSense if you make your AdSense ad with the highest click through rate (CTR) appear before all other AdSense ads in your site's HTML.